The spot attracts Europeans as well as those from the Arab states, most of whom stick around post-August for the Sardinia Cup, an annual regatta.
With August almost upon us the one thing you can guarantee is there'll be an influx of major sporting and film stars over the next few weeks.
Human potato Wayne Rooney and his other half spent their – rather wet - honeymoon there, Man United striker Ronaldo has already been keeping European paps busy cavorting around the Costa Smeralda with his missus before handing the baton over to the Redknapps.
All of which reminds me of August last year when the other half's daughter spotted in one of the Italian tabloids that L Ron Hubbard's unofficial PR man, Tom Cruise was present in fat cat's playground the Costa Smeralda. Cue an hour sweating profusely in bumper to bumper traffic as we and a few thousand other peasants trotted off to gawp at the rich people.
A walk around the harbour revealed that despite having multi million pound gyms in their multi billion pound yachts Russian oligarchs like nothing better than to exercise in a makeshift, elevated exercise area set up in a harbour car park. Much better for staring down your noses at the paupers I guess.
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